What should an absence advert include?

State the reason for the absence, the exact dates, how to get help meanwhile, and when updates will be posted. Include one clear contact channel and a promise to confirm reopening.

Where should I publish a service interruption notice?

Post the absence advert on your homepage banner, Google Business profile, social media, email auto-reply, and a printed sign if you have a physical location. Cross-link each channel so customers see the same dates.

How do I keep absence adverts SEO-friendly?

Use a clear title like 'Temporary closure: [dates]', keep the page indexable with a canonical URL, add schema markup such as FAQPage, and update your sitemap once the notice is live.

Absence adverts that keep customers calm

Publish one dependable absence advert across every channel—email, website banners, social posts, and your shopfront—so clients stay informed while you're away.

Copy a template Improve SEO Plan distribution

Pinned notice showing a temporary closure announcement

Why absence adverts matter

Clear absence adverts reduce cancellations, set expectations, and preserve trust. When you show customers where to get help and when you return, you keep momentum while you travel, relocate, or pause operations.

Consistency: One message across your website, email autoresponder, and Google Business profile avoids confusion.
Findability: SEO-friendly headings and schema help people see your reopening date in search results.
Reassurance: Sharing a fallback contact or partner keeps service requests moving.

Copy-ready absence advert templates

Use these short, skimmable scripts to keep every platform aligned. Swap in your dates, channel, and contact details.

Email & support autoreply

Subject: Temporary closure — back on [date]

Body: “Thanks for your message. We're away from [start date] to [end date] and will respond after [return date]. For urgent requests, contact [backup person] at [phone/email]. We'll post updates at [link].”

Add a footer line: “This absence advert was updated on [today's date].”

Website banner or homepage hero

Heading: Service interruption: [dates]

Copy: “We're pausing new bookings while we relocate. Existing orders continue as scheduled. Support is available via [channel]. Next update: [date/time].”

Link to a detailed page so search engines can index the full absence advert.

Google Business update

“Temporary closure from [date] to [date] while we [reason]. Phone and email remain open. See our service notice at [short URL] for real-time updates.”

Toggle holiday hours and add a reopening date to the profile.

Printed signage

“We're away until [date]. For appointments, reschedule at [URL] or call [number]. Deliveries accepted by [contact]. Thank you for your patience.”

Use a QR code pointing to your live absence advert page.

SEO checklist for absence adverts

Keep your service notice discoverable so customers searching your name see accurate dates and contacts.

Title tag: Use “Temporary closure” or “Service interruption” plus dates and location.
Canonical URL: Point to a single /fan.html page to prevent duplicate crawls.
Schema: Add FAQPage and BreadcrumbList (already included) to surface key dates.
Alt text: Describe your notice image: “Printed absence advert with return date.”
Sitemap: Submit the updated sitemap.xml after publishing the absence advert.
Internal links: Link from your homepage footer or support page to this notice.

Distribution plan for your absence notice

Follow this quick rollout so every stakeholder sees the same absence advert within minutes.

Priority steps

Publish your master absence advert on this page with the latest dates.
Update Google Business hours and add the same text as a post.
Set an email/SMS autoresponder linking back to this notice.
Pin a social post on platforms your customers check daily.
Print and display signage with a QR code to this URL.
Schedule a return announcement so you don't forget to remove the notice.

Keep the absence advert fresh

Set reminders: Add a calendar alert the day before your return to remove or revise the notice.

Keep timestamps: Add “last updated” text whenever you change dates.

Offer a fallback: List one alternate contact so customers feel supported.

Archive smartly: Once you're back, keep a short version for a week to catch late visitors, then redirect to your homepage.